Ridin' for the Brand
The Cowboy Course to Team Commitment
and Customer Loyalty
We help you build strong teams by helping you build strong team members. With the goal of bringing out the best in each of your team members, we'll tailor these exciting corporate training and education presentations around your needs. We take your team out of their everyday element, transporting them to a time when people worked hard for the brand that employed them; a time when values like integrity, hard work, and loyalty still meant something. Our keynote/motivational address teaches your team members the cowboy way to recognize and apply their own unique talents and abilities to make the difference for your business (and how they win in the process). Our in-depth training, education, and team-building modules teach skills like leadership, communication, customer service, and dealing with tough issues, from a cowboy point of view. Tying in the time-honored values of the Code of the West while drawing on the wisdom of real working cowboys, Ridin' for the Brand will bring long-term behavioral change to your team, no matter which presentation you choose.

5-minute training demo
7-minute keynote demo
"The Hired Guns and their 'Ridin' for the Brand' presentation hit a bull's eye with our association. Ridin' for the brand - or in our case many brands - is a constant challenge for PLAN agents. Lannie and Craig were informative, entertaining and humorous and got deep to the personal level of giving your best in support of your personal and professional brands. Well done and highly recommended."
-Tom Owens
Executive Director
Professional Liability Agents Network (PLAN)
