No doubt about it, pardner, it’s tough doing business out there.
So you have to be careful with your money – especially the money you use to promote your company to your two most important target markets: your customers (both current and potential), and the people who take care of them – your team members.
But careful doesn’t mean “scared.” Careful means getting the most out of every promotional dollar you spend, while you continue to spend every dollar you can.
In fact, if you do it right, connecting with both customers and team members is easier in hard economic times than it is when everyone’s rolling in the dough. Why? Because when times get tough, most all your competitors pull in their horns. They quit promoting themselves to anyone. You can take advantage of that mistake. It just takes self-promotion that’s on-target, and that gets noticed. In other words, it takes communication with character.
Enter Hired Guns, LLC. Two characters, supported by a posse of specialists, who can give your corporate communications – both internal and external – a (cowboy) boot in the pants, helping you win the showdown at the competition corral. An outfit formed expressly to help companies like yours harness the business-building power of cowboys and the old West. You see, there’s something about cowboys – especially these cowboys – that makes people sit up and take notice (after all, didn’t you?), and immediately identify with your brand.
"Thank you for the great job you and Creek have done to get us ready for our Grand Opening. Your diligence and professionalism in taking care of the advertising have made our lives so much easier. We knew we could depend on you to be creative and meet the deadlines. Please feel free to refer any of your potential clients to us for a recommendation. Keep up the great work!"
-Doug and Margie Hollinger
Park City Clothing Company